Florelle is a handcrafted luxury floral area rug inspired by contemporary botanical art and modern interior design. Featuring oversized blooming flowers in vibrant orange, magenta, black, olive green, and soft grey on a luxurious ivory background, this premium hand-tufted New Zealand wool rug offers exceptional softness, durability, and artistic elegance. Perfect for living rooms, bedrooms, boutique hotels, and designer interiors, Florelle transforms any space with colourful floral beauty and timeless handcrafted craftsmanship.
Florelle Luxury Hand Tufted Floral Wool Area Rug
Inspired by the beauty of blooming gardens and contemporary botanical artwork,
Florelle is a handcrafted luxury area rug that transforms floral design into a vibrant statement of modern elegance. Featuring six oversized blossoms in bold shades of orange, magenta, black, olive green, and soft grey against a luxurious ivory background, this artistic rug instantly brings warmth, creativity, and sophisticated colour into any interior. The expressive floral composition combines contemporary styling with timeless craftsmanship, making Florelle the perfect centrepiece for luxury homes and designer spaces.
Each Florelle rug is individually handcrafted by the master artisans of
Rug & Carpets using premium New Zealand wool blend yarns and traditional hand tufting techniques. Every petal, stem, and floral contour is meticulously hand tufted and carefully carved to create exceptional texture, dimensional depth, and luxurious softness. The result is a premium designer rug that celebrates authentic craftsmanship while delivering outstanding everyday durability.
Premium Artisan Craftsmanship
Florelle is handcrafted using carefully selected premium New Zealand wool blend fibres renowned for their luxurious softness, resilience, excellent colour retention, and natural thermal insulation. Skilled artisans individually hand tuft every floral motif before hand carving each outline to create beautifully sculpted petals and remarkable visual definition. The dense pile construction delivers exceptional comfort underfoot while ensuring years of lasting beauty.
Inspired by Contemporary Botanical Art
The expressive floral composition combines oversized blossoms with flowing botanical lines to create movement, balance, and artistic sophistication. Bold black petals provide dramatic contrast while vibrant orange and magenta introduce joyful energy. Olive green foliage softens the design and subtle grey accents add modern refinement. The luxurious ivory background allows every colour to shine while maintaining an elegant, airy appearance suitable for a wide range of contemporary interiors.
Perfect for Luxury Interiors
Florelle complements Contemporary, Modern, Scandinavian, Eclectic, Mid-Century Modern, Boutique Hotel, Luxury Apartment, Creative Studio, and Designer Home interiors.
This handcrafted luxury rug is perfect for:
- Living Rooms
- Bedrooms
- Dining Rooms
- Reading Corners
- Luxury Apartments
- Boutique Hotels
- Executive Lounges
- Reception Areas
- Creative Studios
- Designer Homes
The elegant floral composition creates a striking focal point beneath sofas, coffee tables, beds, dining furniture, and conversation seating while introducing colour and artistic character without overwhelming the surrounding décor.
Luxury Comfort & Everyday Durability
Crafted from premium New Zealand wool blend fibres, Florelle offers luxurious softness together with remarkable durability. Wool naturally cushions every step, regulates temperature, resists crushing, and maintains its beautiful appearance even in high-traffic living spaces. The dense hand tufted construction preserves every carved floral detail while ensuring lasting performance for both residential and hospitality interiors.
Available Sizes & Customization
Florelle is available in:
- 4 x 6 ft
- 5 x 7 ft
- 5 x 8 ft
- 6 x 8 ft
- 6 x 9 ft
- 7 x 10 ft
- 8 x 10 ft
- 8 x 11 ft
- 9 x 12 ft
- 10 x 13 ft
- 12 x 15 ft
- Custom Sizes Available
Rug & Carpets also offers bespoke dimensions, personalised colour combinations, alternative floral layouts, pile heights, and shape modifications for residential, hospitality, commercial, and luxury interior projects worldwide.
Why Choose Florelle?
- Premium New Zealand Wool Blend
- Hand Tufted by Master Artisans
- Oversized Contemporary Floral Design
- Luxury Designer Finish
- Dense Plush Comfortable Pile
- Excellent Colour Retention
- Fully Customisable
- Worldwide Shipping
- Direct From Manufacturer
- Crafted by Rug & Carpets
Product Specifications
| Construction |
Hand Tufted |
| Material |
Premium New Zealand Wool Blend |
| Shape |
Rectangle |
| Pattern |
Contemporary Floral |
| Style |
Modern Botanical |
| Pile Height |
12–15 mm |
| Origin |
Handcrafted in India |
| Customization |
Available |
| Indoor Use |
Yes |
Care Instructions
- Vacuum regularly using low suction.
- Blot spills immediately with a clean dry cloth.
- Rotate periodically for even wear.
- Avoid prolonged direct sunlight.
- Professional cleaning is recommended.
- Use a premium rug pad for added comfort and protection.
Explore Related Luxury Rugs
- Verdant Mandala
- Azure Meadow
- Autumn Botanical
- Ivory Botanical Grace
- Orbita
Explore our Hand Tufted Carpets Collection and Custom Rugs to discover more handcrafted luxury rugs.
For luxury interior inspiration, visit
Architectural Digest,
ELLE Decor, and
Dezeen.
Florelle is more than a decorative rug—it is a handcrafted celebration of nature, colour, and contemporary artistry. Designed exclusively by Rug & Carpets, this premium floral wool rug combines authentic hand tufting, premium New Zealand wool blend fibres, and bold botanical design to create an unforgettable centrepiece for sophisticated interiors around the world.
