{"product_id":"velaflora-oversized-floral-wool-rug","title":"Velaflora Oversized Floral Wool Rug","description":"Velaflora is a hand tufted New Zealand wool rug featuring oversized botanical blooms on a dramatic dark ground. Rich green, mustard, terracotta and ivory tones create a bold floral statement with an artistic contemporary character.\n\u003cp\u003e\u003cstrong\u003eVelaflora Oversized Floral Wool Rug\u003c\/strong\u003e transforms botanical imagery into a bold floor-level statement. Large floral forms are set against a dramatic composition, with botanical green, mustard, terracotta, off white, navy blue and golden brown creating a rich palette. Made from New Zealand wool with hand tufted construction, Velaflora is intended for interiors where floral artwork should have a strong presence without losing a refined handcrafted character.\u003c\/p\u003e \u003ch2\u003eOversized Floral Design\u003c\/h2\u003e \u003cp\u003eThe defining quality of Velaflora is its large-scale floral pattern. Oversized blooms create a sense of visual drama and allow the rug to function almost like artwork spread across the floor. The scale of the floral forms makes the design particularly effective when the surrounding furniture is relatively calm and the rug is given enough visible space to be appreciated.\u003c\/p\u003e \u003cp\u003eThe floral language also gives the rug a natural connection to interiors that use botanical references, warm wood, textured fabrics or curated artwork. The design can become the starting point for a room's accent palette, with selected green, mustard or terracotta details repeated in smaller quantities around the space.\u003c\/p\u003e \u003ch2\u003eNew Zealand Wool \u0026amp; Hand Tufted Construction\u003c\/h2\u003e \u003cp\u003eVelaflora is made from \u003cstrong\u003eNew Zealand wool\u003c\/strong\u003e using \u003cstrong\u003ehand tufted construction\u003c\/strong\u003e. The material specification provides a warm, tactile textile character, while the construction is suited to developing the large floral composition with controlled areas of color and shape.\u003c\/p\u003e \u003cp\u003eFor an artistic floral rug, the relationship between material and design is important. Wool gives the surface a natural visual depth, while hand tufting supports the handcrafted appearance that distinguishes the piece from a simple printed floor covering.\u003c\/p\u003e \u003ch2\u003eColor Story \u0026amp; Decorative Mood\u003c\/h2\u003e \u003cp\u003eThe specified palette includes botanical green, mustard, terracotta, off white, navy blue and golden brown. The color mood is \u003cstrong\u003ebold contrast, organic and vibrant\u003c\/strong\u003e. These colors create a layered botanical impression with enough contrast for the flowers to remain visually defined.\u003c\/p\u003e \u003cp\u003eBecause the palette includes both warm and cooler tones, the rug can connect different elements within a room. Off white can work with light upholstery, while golden brown and terracotta can relate to wood and warm finishes. Botanical green and navy can be echoed through smaller decorative details.\u003c\/p\u003e \u003ch2\u003eSize \u0026amp; Rectangular Format\u003c\/h2\u003e \u003cp\u003eAvailable sizes include 10x10, 9x12, 9x9, 8x11, 8x10, 8x8, 7x10, 7x7, 6x9, 6x6, 5x8, 5x7, 5x5 and 4x6. The multiple size options allow the same floral design to be considered for different room dimensions and furniture layouts.\u003c\/p\u003e \u003cp\u003eIn larger living rooms, a larger format can allow the floral composition to become a central feature. In bedrooms and smaller zones, a more compact size can introduce the artwork without occupying the entire visual field.\u003c\/p\u003e \u003ch2\u003eStyling by Room\u003c\/h2\u003e \u003ch3\u003eLiving Room\u003c\/h3\u003e \u003cp\u003eVelaflora can anchor a seating arrangement and establish the room's decorative palette. Simpler upholstery can help the oversized flowers remain the focus.\u003c\/p\u003e \u003ch3\u003eBedroom\u003c\/h3\u003e \u003cp\u003eThe floral artwork can bring a more expressive layer to a bedroom. Consider pairing it with understated bedding and natural textures so the rug remains visually clear.\u003c\/p\u003e \u003ch3\u003eLounge \u0026amp; Office\u003c\/h3\u003e \u003cp\u003eIn a lounge or office, the rug can add personality and an artistic botanical reference while maintaining a sophisticated material character.\u003c\/p\u003e \u003ch2\u003eWhy Choose Velaflora?\u003c\/h2\u003e \u003cul\u003e \u003cli\u003eLarge-scale floral artwork with strong visual presence.\u003c\/li\u003e \u003cli\u003eNew Zealand wool material.\u003c\/li\u003e \u003cli\u003eHand tufted construction.\u003c\/li\u003e \u003cli\u003eRich botanical, mustard, terracotta, off white, navy and golden brown palette.\u003c\/li\u003e \u003cli\u003eBold, organic and vibrant color mood.\u003c\/li\u003e \u003cli\u003eTransitional style with an artistic decor direction.\u003c\/li\u003e \u003cli\u003eMultiple rectangular sizes for flexible placement.\u003c\/li\u003e \u003c\/ul\u003e \u003ch2\u003eCare \u0026amp; Maintenance\u003c\/h2\u003e \u003cp\u003eVacuum gently on a suitable setting and avoid aggressive brushing. Blot spills promptly and avoid rubbing them into the wool surface. Limit prolonged moisture and use professional cleaning when deeper maintenance is required.\u003c\/p\u003e \u003ch2\u003eCustomization\u003c\/h2\u003e \u003cp\u003eFor projects requiring a different dimension or a coordinated version, contact Rug \u0026amp; Carpets to discuss available customization options.\u003c\/p\u003e \u003ch2\u003eComplete Product Specifications\u003c\/h2\u003e \u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eProduct:\u003c\/strong\u003e Velaflora Oversized Floral Wool Rug\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eConstruction:\u003c\/strong\u003e Hand Tufted\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMaterial:\u003c\/strong\u003e New Zealand Wool\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eShape:\u003c\/strong\u003e Rectangle\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePattern:\u003c\/strong\u003e Floral\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eStyle:\u003c\/strong\u003e Transitional\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDecor Style:\u003c\/strong\u003e Artistic\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eColors:\u003c\/strong\u003e Botanical Green, Mustard, Terracotta, Off White, Navy Blue, Golden Brown\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eColor Mood:\u003c\/strong\u003e Bold Contrast, Organic, Vibrant\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSuitable Rooms:\u003c\/strong\u003e Living Room, Bedroom, Lounge, Office\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAvailable Sizes:\u003c\/strong\u003e 10x10, 9x12, 9x9, 8x11, 8x10, 8x8, 7x10, 7x7, 6x9, 6x6, 5x8, 5x7, 5x5, 4x6\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Rug \u0026 Carpets","offers":[{"title":"4x6","offer_id":51222060728545,"sku":"RC-0144-4x6","price":10799.0,"currency_code":"INR","in_stock":true},{"title":"5x5","offer_id":51222060761313,"sku":"RC-0144-5x5","price":11249.0,"currency_code":"INR","in_stock":true},{"title":"5x7","offer_id":51222060794081,"sku":"RC-0144-5x7","price":15749.0,"currency_code":"INR","in_stock":true},{"title":"5x8","offer_id":51222060826849,"sku":"RC-0144-5x8","price":17999.0,"currency_code":"INR","in_stock":true},{"title":"6x6","offer_id":51222060859617,"sku":"RC-0144-6x6","price":16199.0,"currency_code":"INR","in_stock":true},{"title":"6x9","offer_id":51222060892385,"sku":"RC-0144-6x9","price":24299.0,"currency_code":"INR","in_stock":true},{"title":"7x7","offer_id":51222060925153,"sku":"RC-0144-7x7","price":22049.0,"currency_code":"INR","in_stock":true},{"title":"7x10","offer_id":51222060957921,"sku":"RC-0144-7x10","price":31499.0,"currency_code":"INR","in_stock":true},{"title":"8x8","offer_id":51222060990689,"sku":"RC-0144-8x8","price":28799.0,"currency_code":"INR","in_stock":true},{"title":"8x10","offer_id":51222061023457,"sku":"RC-0144-8x10","price":35999.0,"currency_code":"INR","in_stock":true},{"title":"8x11","offer_id":51222061056225,"sku":"RC-0144-8x11","price":39599.0,"currency_code":"INR","in_stock":true},{"title":"9x9","offer_id":51222061088993,"sku":"RC-0144-9x9","price":36449.0,"currency_code":"INR","in_stock":true},{"title":"9x12","offer_id":51222061121761,"sku":"RC-0144-9x12","price":48599.0,"currency_code":"INR","in_stock":true},{"title":"10x10","offer_id":51222061154529,"sku":"RC-0144-10x10","price":44999.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0863\/9843\/5553\/files\/91rDXhAz9KL._SL1500.jpg?v=1793288338","url":"https:\/\/rugandcarpets.com\/products\/velaflora-oversized-floral-wool-rug","provider":"Rug \u0026 Carpets","version":"1.0","type":"link"}