{"product_id":"florelle-botanical-floral-hand-tufted","title":"Florelle Botanical Floral Hand Tufted","description":"Florelle is a handcrafted luxury floral area rug inspired by contemporary botanical art and modern interior design. Featuring oversized blooming flowers in vibrant orange, magenta, black, olive green, and soft grey on a luxurious ivory background, this premium hand-tufted New Zealand wool rug offers exceptional softness, durability, and artistic elegance. Perfect for living rooms, bedrooms, boutique hotels, and designer interiors, Florelle transforms any space with colourful floral beauty and timeless handcrafted craftsmanship.\n\u003ch2\u003eFlorelle Luxury Hand Tufted Floral Wool Area Rug\u003c\/h2\u003e\r\nInspired by the beauty of blooming gardens and contemporary botanical artwork, \u003cstrong\u003eFlorelle\u003c\/strong\u003e is a handcrafted luxury area rug that transforms floral design into a vibrant statement of modern elegance. Featuring six oversized blossoms in bold shades of orange, magenta, black, olive green, and soft grey against a luxurious ivory background, this artistic rug instantly brings warmth, creativity, and sophisticated colour into any interior. The expressive floral composition combines contemporary styling with timeless craftsmanship, making Florelle the perfect centrepiece for luxury homes and designer spaces.\r\n\r\nEach Florelle rug is individually handcrafted by the master artisans of \u003cstrong\u003eRug \u0026amp; Carpets\u003c\/strong\u003e using premium New Zealand wool blend yarns and traditional hand tufting techniques. Every petal, stem, and floral contour is meticulously hand tufted and carefully carved to create exceptional texture, dimensional depth, and luxurious softness. The result is a premium designer rug that celebrates authentic craftsmanship while delivering outstanding everyday durability.\r\n\u003ch2\u003ePremium Artisan Craftsmanship\u003c\/h2\u003e\r\nFlorelle is handcrafted using carefully selected premium New Zealand wool blend fibres renowned for their luxurious softness, resilience, excellent colour retention, and natural thermal insulation. Skilled artisans individually hand tuft every floral motif before hand carving each outline to create beautifully sculpted petals and remarkable visual definition. The dense pile construction delivers exceptional comfort underfoot while ensuring years of lasting beauty.\r\n\u003ch2\u003eInspired by Contemporary Botanical Art\u003c\/h2\u003e\r\nThe expressive floral composition combines oversized blossoms with flowing botanical lines to create movement, balance, and artistic sophistication. Bold black petals provide dramatic contrast while vibrant orange and magenta introduce joyful energy. Olive green foliage softens the design and subtle grey accents add modern refinement. The luxurious ivory background allows every colour to shine while maintaining an elegant, airy appearance suitable for a wide range of contemporary interiors.\r\n\u003ch2\u003ePerfect for Luxury Interiors\u003c\/h2\u003e\r\nFlorelle complements Contemporary, Modern, Scandinavian, Eclectic, Mid-Century Modern, Boutique Hotel, Luxury Apartment, Creative Studio, and Designer Home interiors.\r\n\r\nThis handcrafted luxury rug is perfect for:\r\n\u003cul\u003e\r\n \t\u003cli\u003eLiving Rooms\u003c\/li\u003e\r\n \t\u003cli\u003eBedrooms\u003c\/li\u003e\r\n \t\u003cli\u003eDining Rooms\u003c\/li\u003e\r\n \t\u003cli\u003eReading Corners\u003c\/li\u003e\r\n \t\u003cli\u003eLuxury Apartments\u003c\/li\u003e\r\n \t\u003cli\u003eBoutique Hotels\u003c\/li\u003e\r\n \t\u003cli\u003eExecutive Lounges\u003c\/li\u003e\r\n \t\u003cli\u003eReception Areas\u003c\/li\u003e\r\n \t\u003cli\u003eCreative Studios\u003c\/li\u003e\r\n \t\u003cli\u003eDesigner Homes\u003c\/li\u003e\r\n\u003c\/ul\u003e\r\nThe elegant floral composition creates a striking focal point beneath sofas, coffee tables, beds, dining furniture, and conversation seating while introducing colour and artistic character without overwhelming the surrounding décor.\r\n\u003ch2\u003eLuxury Comfort \u0026amp; Everyday Durability\u003c\/h2\u003e\r\nCrafted from premium New Zealand wool blend fibres, Florelle offers luxurious softness together with remarkable durability. Wool naturally cushions every step, regulates temperature, resists crushing, and maintains its beautiful appearance even in high-traffic living spaces. The dense hand tufted construction preserves every carved floral detail while ensuring lasting performance for both residential and hospitality interiors.\r\n\u003ch2\u003eAvailable Sizes \u0026amp; Customization\u003c\/h2\u003e\r\nFlorelle is available in:\r\n\u003cul\u003e\r\n \t\u003cli\u003e4 x 6 ft\u003c\/li\u003e\r\n \t\u003cli\u003e5 x 7 ft\u003c\/li\u003e\r\n \t\u003cli\u003e5 x 8 ft\u003c\/li\u003e\r\n \t\u003cli\u003e6 x 8 ft\u003c\/li\u003e\r\n \t\u003cli\u003e6 x 9 ft\u003c\/li\u003e\r\n \t\u003cli\u003e7 x 10 ft\u003c\/li\u003e\r\n \t\u003cli\u003e8 x 10 ft\u003c\/li\u003e\r\n \t\u003cli\u003e8 x 11 ft\u003c\/li\u003e\r\n \t\u003cli\u003e9 x 12 ft\u003c\/li\u003e\r\n \t\u003cli\u003e10 x 13 ft\u003c\/li\u003e\r\n \t\u003cli\u003e12 x 15 ft\u003c\/li\u003e\r\n \t\u003cli\u003eCustom Sizes Available\u003c\/li\u003e\r\n\u003c\/ul\u003e\r\nRug \u0026amp; Carpets also offers bespoke dimensions, personalised colour combinations, alternative floral layouts, pile heights, and shape modifications for residential, hospitality, commercial, and luxury interior projects worldwide.\r\n\u003ch2\u003eWhy Choose Florelle?\u003c\/h2\u003e\r\n\u003cul\u003e\r\n \t\u003cli\u003ePremium New Zealand Wool Blend\u003c\/li\u003e\r\n \t\u003cli\u003eHand Tufted by Master Artisans\u003c\/li\u003e\r\n \t\u003cli\u003eOversized Contemporary Floral Design\u003c\/li\u003e\r\n \t\u003cli\u003eLuxury Designer Finish\u003c\/li\u003e\r\n \t\u003cli\u003eDense Plush Comfortable Pile\u003c\/li\u003e\r\n \t\u003cli\u003eExcellent Colour Retention\u003c\/li\u003e\r\n \t\u003cli\u003eFully Customisable\u003c\/li\u003e\r\n \t\u003cli\u003eWorldwide Shipping\u003c\/li\u003e\r\n \t\u003cli\u003eDirect From Manufacturer\u003c\/li\u003e\r\n \t\u003cli\u003eCrafted by Rug \u0026amp; Carpets\u003c\/li\u003e\r\n\u003c\/ul\u003e\r\n\u003ch2\u003eProduct Specifications\u003c\/h2\u003e\r\n\u003ctable\u003e\r\n\u003ctbody\u003e\r\n\u003ctr\u003e\r\n\u003ctd\u003e\u003cstrong\u003eConstruction\u003c\/strong\u003e\u003c\/td\u003e\r\n\u003ctd\u003eHand Tufted\u003c\/td\u003e\r\n\u003c\/tr\u003e\r\n\u003ctr\u003e\r\n\u003ctd\u003e\u003cstrong\u003eMaterial\u003c\/strong\u003e\u003c\/td\u003e\r\n\u003ctd\u003ePremium New Zealand Wool Blend\u003c\/td\u003e\r\n\u003c\/tr\u003e\r\n\u003ctr\u003e\r\n\u003ctd\u003e\u003cstrong\u003eShape\u003c\/strong\u003e\u003c\/td\u003e\r\n\u003ctd\u003eRectangle\u003c\/td\u003e\r\n\u003c\/tr\u003e\r\n\u003ctr\u003e\r\n\u003ctd\u003e\u003cstrong\u003ePattern\u003c\/strong\u003e\u003c\/td\u003e\r\n\u003ctd\u003eContemporary Floral\u003c\/td\u003e\r\n\u003c\/tr\u003e\r\n\u003ctr\u003e\r\n\u003ctd\u003e\u003cstrong\u003eStyle\u003c\/strong\u003e\u003c\/td\u003e\r\n\u003ctd\u003eModern Botanical\u003c\/td\u003e\r\n\u003c\/tr\u003e\r\n\u003ctr\u003e\r\n\u003ctd\u003e\u003cstrong\u003ePile Height\u003c\/strong\u003e\u003c\/td\u003e\r\n\u003ctd\u003e12–15 mm\u003c\/td\u003e\r\n\u003c\/tr\u003e\r\n\u003ctr\u003e\r\n\u003ctd\u003e\u003cstrong\u003eOrigin\u003c\/strong\u003e\u003c\/td\u003e\r\n\u003ctd\u003eHandcrafted in India\u003c\/td\u003e\r\n\u003c\/tr\u003e\r\n\u003ctr\u003e\r\n\u003ctd\u003e\u003cstrong\u003eCustomization\u003c\/strong\u003e\u003c\/td\u003e\r\n\u003ctd\u003eAvailable\u003c\/td\u003e\r\n\u003c\/tr\u003e\r\n\u003ctr\u003e\r\n\u003ctd\u003e\u003cstrong\u003eIndoor Use\u003c\/strong\u003e\u003c\/td\u003e\r\n\u003ctd\u003eYes\u003c\/td\u003e\r\n\u003c\/tr\u003e\r\n\u003c\/tbody\u003e\r\n\u003c\/table\u003e\r\n\u003ch2\u003eCare Instructions\u003c\/h2\u003e\r\n\u003cul\u003e\r\n \t\u003cli\u003eVacuum regularly using low suction.\u003c\/li\u003e\r\n \t\u003cli\u003eBlot spills immediately with a clean dry cloth.\u003c\/li\u003e\r\n \t\u003cli\u003eRotate periodically for even wear.\u003c\/li\u003e\r\n \t\u003cli\u003eAvoid prolonged direct sunlight.\u003c\/li\u003e\r\n \t\u003cli\u003eProfessional cleaning is recommended.\u003c\/li\u003e\r\n \t\u003cli\u003eUse a premium rug pad for added comfort and protection.\u003c\/li\u003e\r\n\u003c\/ul\u003e\r\n\u003ch2\u003eExplore Related Luxury Rugs\u003c\/h2\u003e\r\n\u003cul\u003e\r\n \t\u003cli\u003eVerdant Mandala\u003c\/li\u003e\r\n \t\u003cli\u003eAzure Meadow\u003c\/li\u003e\r\n \t\u003cli\u003eAutumn Botanical\u003c\/li\u003e\r\n \t\u003cli\u003eIvory Botanical Grace\u003c\/li\u003e\r\n \t\u003cli\u003eOrbita\u003c\/li\u003e\r\n\u003c\/ul\u003e\r\nExplore our Hand Tufted Carpets Collection and Custom Rugs to discover more handcrafted luxury rugs.\r\n\r\nFor luxury interior inspiration, visit \u003ca href=\"https:\/\/www.architecturaldigest.com\/\" target=\"_blank\" rel=\"noopener\"\u003eArchitectural Digest\u003c\/a\u003e, \u003ca href=\"https:\/\/www.elledecor.com\/\" target=\"_blank\" rel=\"noopener\"\u003eELLE Decor\u003c\/a\u003e, and \u003ca href=\"https:\/\/www.dezeen.com\/\" target=\"_blank\" rel=\"noopener\"\u003eDezeen\u003c\/a\u003e.\r\n\r\nFlorelle is more than a decorative rug—it is a handcrafted celebration of nature, colour, and contemporary artistry. Designed exclusively by Rug \u0026amp; Carpets, this premium floral wool rug combines authentic hand tufting, premium New Zealand wool blend fibres, and bold botanical design to create an unforgettable centrepiece for sophisticated interiors around the world.","brand":"Rug \u0026 Carpets","offers":[{"title":"3x5","offer_id":51221574254817,"sku":"RC-0242-3x5","price":4999.0,"currency_code":"INR","in_stock":true},{"title":"4x6","offer_id":51221574287585,"sku":"RC-0242-4x6","price":10799.0,"currency_code":"INR","in_stock":true},{"title":"5x7","offer_id":51221574320353,"sku":"RC-0242-5x7","price":15749.0,"currency_code":"INR","in_stock":true},{"title":"5x8","offer_id":51221574353121,"sku":"RC-0242-5x8","price":17999.0,"currency_code":"INR","in_stock":true},{"title":"6x8","offer_id":51221574385889,"sku":"RC-0242-6x8","price":15499.0,"currency_code":"INR","in_stock":true},{"title":"6x9","offer_id":51221574418657,"sku":"RC-0242-6x9","price":24299.0,"currency_code":"INR","in_stock":true},{"title":"7x10","offer_id":51221574451425,"sku":"RC-0242-7x10","price":31499.0,"currency_code":"INR","in_stock":true},{"title":"8x10","offer_id":51221574484193,"sku":"RC-0242-8x10","price":35999.0,"currency_code":"INR","in_stock":true},{"title":"8x11","offer_id":51221574516961,"sku":"RC-0242-8x11","price":39599.0,"currency_code":"INR","in_stock":true},{"title":"9x12","offer_id":51221574549729,"sku":"RC-0242-9x12","price":48599.0,"currency_code":"INR","in_stock":true},{"title":"10x13","offer_id":51221574582497,"sku":"RC-0242-10x13","price":43999.0,"currency_code":"INR","in_stock":true},{"title":"12x15","offer_id":51221574615265,"sku":"RC-0242-12x15","price":59999.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0863\/9843\/5553\/files\/71JYVKFSHgL._SL1500.jpg?v=1793287736","url":"https:\/\/rugandcarpets.com\/products\/florelle-botanical-floral-hand-tufted","provider":"Rug \u0026 Carpets","version":"1.0","type":"link"}