{"product_id":"azure-shore-rug","title":"Azure Shore Rug","description":"Hand tufted irregular rug with layered navy and light blue wave forms framed by a soft ivory scalloped edge. Its ocean-inspired design and sculptural silhouette bring calm movement to living rooms, lounges, bedrooms, dining rooms and modern coastal interiors.\n\u003cp\u003eAzure Shore Rug is a hand tufted \u003cstrong\u003eblue rug\u003c\/strong\u003e designed around the movement of water, shoreline curves, and changing shades of blue. A deep navy field carries flowing light blue bands, while an ivory scalloped edge gives the irregular silhouette a clear outer frame.\u003c\/p\u003e\n\n\u003cp\u003eThe small boat detail adds another point of interest. It sits within the blue field like a quiet vessel on open water, giving the design a subtle maritime character without taking attention away from the larger flowing forms.\u003c\/p\u003e\n\n\u003ch2\u003eWhat makes Azure Shore Rug different\u003c\/h2\u003e\n\n\u003cp\u003eThe shape follows the artwork rather than a conventional rectangle. Its curved and scalloped perimeter creates a softer boundary on the floor, making this \u003cstrong\u003eirregular rug\u003c\/strong\u003e particularly suitable when you want the rug itself to become part of the room's visual composition.\u003c\/p\u003e\n\n\u003cp\u003eThe layered bands create a sense of direction across the surface. Deep navy provides visual depth, medium blue connects the larger forms, and lighter blue areas bring variation to the pattern. The cream border keeps the overall palette balanced.\u003c\/p\u003e\n\n\u003cp\u003eIf you're looking for a \u003cstrong\u003escalloped rug\u003c\/strong\u003e, Azure Shore gives you that curved-edge profile while adding an artistic blue composition. The same silhouette also makes it a strong choice when a standard rectangular area rug feels too rigid for your furniture arrangement.\u003c\/p\u003e\n\n\u003ch2\u003eHand tufted construction\u003c\/h2\u003e\n\n\u003cp\u003eAzure Shore Rug is made using the hand tufting technique. During production, yarn is worked through a prepared backing to build the design section by section. The surface is then sheared and finished so the pattern has a consistent appearance.\u003c\/p\u003e\n\n\u003cp\u003eWool gives the rug a soft, substantial surface and works well for a handmade floor covering used in residential interiors. The raised texture visible in the design helps separate the flowing bands and gives the artwork more definition when viewed from different angles.\u003c\/p\u003e\n\n\u003cp\u003eHandmade rugs can show small variations in texture, yarn placement, and finish. These are natural results of the production process and help distinguish a hand tufted piece from a machine-produced floor covering.\u003c\/p\u003e\n\n\u003ch2\u003eWhere to place this blue rug\u003c\/h2\u003e\n\n\u003cp\u003eAzure Shore works especially well in living rooms where the rug can sit beneath a coffee table and anchor sofas or lounge chairs. Keep enough of the irregular outline visible so the scalloped edges remain part of the room's design.\u003c\/p\u003e\n\n\u003cp\u003eIn a lounge, pair the rug with navy, ivory, pale blue, natural wood, or warm neutral furniture. The blue palette can also work with coastal modern and maritime-inspired interiors without requiring a room filled with nautical accessories.\u003c\/p\u003e\n\n\u003cp\u003eFor a bedroom, position the rug where its curved edge remains visible around the bed. A larger size can extend beyond the sides of the bed, while a smaller version can define a reading chair or seating area.\u003c\/p\u003e\n\n\u003cp\u003eThe flowing design can also work in a creative studio or meditation space. Its cool blue tones and curved lines create a quieter visual rhythm than strongly geometric patterns.\u003c\/p\u003e\n\n\u003ch2\u003eChoosing the right size\u003c\/h2\u003e\n\n\u003cp\u003eThe best size depends on your furniture layout and the amount of flooring you want around the rug. Azure Shore can be made in several standard sizes:\u003c\/p\u003e\n\n\u003cul\u003e\n\u003cli\u003e4x6\u003c\/li\u003e\n\u003cli\u003e5x7\u003c\/li\u003e\n\u003cli\u003e5x8\u003c\/li\u003e\n\u003cli\u003e6x8\u003c\/li\u003e\n\u003cli\u003e6x9\u003c\/li\u003e\n\u003cli\u003e7x10\u003c\/li\u003e\n\u003cli\u003e8x10\u003c\/li\u003e\n\u003cli\u003e8x11\u003c\/li\u003e\n\u003cli\u003e9x12\u003c\/li\u003e\n\u003cli\u003e10x13\u003c\/li\u003e\n\u003cli\u003e12x15\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eAn \u003cstrong\u003e8x10 rug\u003c\/strong\u003e can work well for a larger living room seating arrangement, while 5x7 or 5x8 can suit a more compact conversation area. Because Azure Shore has an irregular outline, measure the usable floor area rather than relying only on the longest point of the rug.\u003c\/p\u003e\n\n\u003cp\u003eIf your room requires a different proportion, you can also discuss a custom rug size with Rug \u0026amp; Carpets.\u003c\/p\u003e\n\n\u003ch2\u003eHow to care for a hand tufted wool rug\u003c\/h2\u003e\n\n\u003cp\u003eRegular vacuuming helps remove loose surface dust before it settles deeper into the pile. Use a suitable vacuum setting for the rug and avoid aggressive brushing that can pull at the yarn.\u003c\/p\u003e\n\n\u003cp\u003eFor spills, blot the area promptly with a clean, absorbent cloth. Avoid rubbing, as friction can spread the stain and disturb the pile. For deeper cleaning, use a professional rug cleaner experienced with handmade wool rugs.\u003c\/p\u003e\n\n\u003cp\u003eYou can also read our practical carpet cleaning guide for routine maintenance advice.\u003c\/p\u003e\n\n\u003ch2\u003eExplore more handmade rugs\u003c\/h2\u003e\n\n\u003cp\u003eIf you like the organic silhouette of Azure Shore, browse the Irregular Carpets collection for more free-form designs. For similar hand-made construction, see our Tufted Carpets collection.\u003c\/p\u003e\n\n\u003cp\u003eYou can also compare it with other artistic designs such as Crimora and Floravienne.\u003c\/p\u003e\n\n\u003cp\u003eAzure Shore Rug brings together a deep navy field, flowing blue bands, an ivory scalloped edge, and an irregular silhouette in one cohesive composition. If you're choosing a \u003cstrong\u003eblue rug\u003c\/strong\u003e for a living room, lounge, bedroom, or creative space, its curved profile gives the floor a softer visual boundary while the hand tufted wool surface adds texture underfoot.\u003c\/p\u003e","brand":"Rug \u0026 Carpets","offers":[{"title":"4x6","offer_id":51222003908833,"sku":"RC-0637-4x6","price":10799.0,"currency_code":"INR","in_stock":true},{"title":"5x7","offer_id":51222003941601,"sku":"RC-0637-5x7","price":15749.0,"currency_code":"INR","in_stock":true},{"title":"5x8","offer_id":51222003974369,"sku":"RC-0637-5x8","price":17999.0,"currency_code":"INR","in_stock":true},{"title":"6x8","offer_id":51222004007137,"sku":"RC-0637-6x8","price":23999.0,"currency_code":"INR","in_stock":true},{"title":"6x9","offer_id":51222004039905,"sku":"RC-0637-6x9","price":24299.0,"currency_code":"INR","in_stock":true},{"title":"7x10","offer_id":51222004072673,"sku":"RC-0637-7x10","price":31499.0,"currency_code":"INR","in_stock":true},{"title":"8x10","offer_id":51222004105441,"sku":"RC-0637-8x10","price":35999.0,"currency_code":"INR","in_stock":true},{"title":"8x11","offer_id":51222004138209,"sku":"RC-0637-8x11","price":39599.0,"currency_code":"INR","in_stock":true},{"title":"9x12","offer_id":51222004170977,"sku":"RC-0637-9x12","price":48599.0,"currency_code":"INR","in_stock":true},{"title":"10x13","offer_id":51222004203745,"sku":"RC-0637-10x13","price":64999.0,"currency_code":"INR","in_stock":true},{"title":"12x15","offer_id":51222004236513,"sku":"RC-0637-12x15","price":89999.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0863\/9843\/5553\/files\/IMG-20260903-WA0051.jpg?v=1793288258","url":"https:\/\/rugandcarpets.com\/products\/azure-shore-rug","provider":"Rug \u0026 Carpets","version":"1.0","type":"link"}