{"product_id":"aurevane-plush-soft-plush-shaggy","title":"Aurevane Plush Soft Plush Shaggy","description":"\u003cp\u003eAurevane is a contemporary shaggy rug handcrafted from premium New Zealand wool. Its warm cream and soft sand tones blend through a subtle tonal pattern, creating a calm, organic surface with understated visual movement. The plush high-pile texture adds exceptional softness, warmth, and depth, making Aurevane a versatile choice for living rooms, bedrooms, lounges, and serene contemporary interiors.\u003c\/p\u003e\n\u003ch2\u003eAurevane Plush Shaggy Rug\u003c\/h2\u003e\n\n\u003cp\u003eThe \u003cstrong\u003eAurevane Plush Shaggy Rug\u003c\/strong\u003e creates a warm and inviting foundation with its soft cream and sandy beige tones. Rather than relying on a bold geometric pattern, its beauty comes from subtle tonal variation across the surface, giving the rug a naturally clouded appearance with gentle shifts between lighter and deeper shades.\u003c\/p\u003e\n\n\u003cp\u003eHandcrafted by skilled Indian artisans using \u003cstrong\u003epremium New Zealand wool\u003c\/strong\u003e, Aurevane features a luxurious \u003cstrong\u003e35–40 mm high shaggy pile\u003c\/strong\u003e that feels exceptionally soft underfoot. The dense construction adds warmth, cushioning, and tactile depth while allowing the understated colour variation to remain the focus.\u003c\/p\u003e\n\n\u003ch2\u003eSoft Tonal Clouded Effect\u003c\/h2\u003e\n\n\u003cp\u003eThe defining character of Aurevane is its softly blended surface. Cream, warm beige, and sand tones transition gradually across the rug, creating an organic marbled effect without a clearly defined printed pattern.\u003c\/p\u003e\n\n\u003cp\u003eThis subtle movement gives the rug visual depth while keeping the overall appearance calm and versatile. It is particularly suited to interiors where texture and warmth are preferred over strong decorative motifs.\u003c\/p\u003e\n\n\u003ch2\u003ePremium High-Pile Shaggy Texture\u003c\/h2\u003e\n\n\u003cp\u003eAurevane is carefully handcrafted with a dense \u003cstrong\u003e35–40 mm shaggy pile\u003c\/strong\u003e. The long, plush fibres create a soft tactile surface and enhance the gentle tonal variations throughout the design.\u003c\/p\u003e\n\n\u003cp\u003ePremium New Zealand wool provides natural warmth, resilience, and comfort, making the rug suitable for relaxed everyday spaces.\u003c\/p\u003e\n\n\u003ch2\u003eCream, Beige and Sand Colour Palette\u003c\/h2\u003e\n\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eWarm Cream\u003c\/strong\u003e creates a bright and welcoming foundation.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSoft Beige\u003c\/strong\u003e introduces gentle tonal depth.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSand Tones\u003c\/strong\u003e add warmth and natural character.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSubtle Tonal Variation\u003c\/strong\u003e creates the softly clouded surface effect.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eThe neutral palette works beautifully with natural timber, cream upholstery, beige furniture, white walls, woven textures, and warm contemporary décor.\u003c\/p\u003e\n\n\u003ch2\u003eInterior Styling\u003c\/h2\u003e\n\n\u003cp\u003eAurevane complements contemporary, minimalist, Scandinavian, modern farmhouse, transitional, and neutral interiors. Its understated surface allows furniture and decorative pieces to remain the visual focus while adding softness and warmth underneath.\u003c\/p\u003e\n\n\u003cp\u003eIt works beautifully in:\u003c\/p\u003e\n\n\u003cul\u003e\n\u003cli\u003eLiving Rooms\u003c\/li\u003e\n\u003cli\u003eBedrooms\u003c\/li\u003e\n\u003cli\u003eHome Offices\u003c\/li\u003e\n\u003cli\u003eReading Areas\u003c\/li\u003e\n\u003cli\u003eLounge Spaces\u003c\/li\u003e\n\u003cli\u003eModern Apartments\u003c\/li\u003e\n\u003cli\u003eRelaxed Family Spaces\u003c\/li\u003e\n\u003cli\u003eBoutique Hospitality Interiors\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch2\u003eMade for Everyday Comfort\u003c\/h2\u003e\n\n\u003cp\u003eThe combination of premium New Zealand wool and a substantial shaggy pile creates a comfortable surface beneath your feet. Its dense texture adds warmth to hard flooring and helps create a softer, more welcoming atmosphere.\u003c\/p\u003e\n\n\u003ch2\u003eCare Instructions\u003c\/h2\u003e\n\n\u003cul\u003e\n\u003cli\u003eVacuum regularly using a suction-only setting.\u003c\/li\u003e\n\u003cli\u003eAvoid rotating brushes directly on the shaggy pile.\u003c\/li\u003e\n\u003cli\u003eBlot spills promptly with a clean absorbent cloth.\u003c\/li\u003e\n\u003cli\u003eAvoid harsh chemicals and aggressive scrubbing.\u003c\/li\u003e\n\u003cli\u003eRotate periodically for more even wear.\u003c\/li\u003e\n\u003cli\u003eProfessional cleaning is recommended when necessary.\u003c\/li\u003e\n\u003cli\u003eUse a quality rug pad for additional stability and cushioning.\u003c\/li\u003e\n\u003cli\u003eAvoid prolonged exposure to direct sunlight where possible.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch2\u003eCustomization\u003c\/h2\u003e\n\n\u003cp\u003eAurevane can be handcrafted in custom dimensions, colours, and pile specifications to suit your interior project. Standard sizes include \u003cstrong\u003e4x6, 5x5, 5x7, 5x8, 6x6, 6x9, 7x7, 7x10, 8x8, 8x10, 8x11, 9x9, 9x12, 10x10, 10x13, and 12x15 feet\u003c\/strong\u003e.\u003c\/p\u003e\n\n\u003cp\u003eCustom production is also available for residential interiors, hospitality spaces, commercial projects, and designer requirements.\u003c\/p\u003e\n\n\u003ch2\u003eWhy Choose Aurevane?\u003c\/h2\u003e\n\n\u003cul\u003e\n\u003cli\u003ePremium New Zealand wool construction\u003c\/li\u003e\n\u003cli\u003e35–40 mm high shaggy pile\u003c\/li\u003e\n\u003cli\u003eSoft tonal clouded surface effect\u003c\/li\u003e\n\u003cli\u003eWarm cream, beige, and sand colour palette\u003c\/li\u003e\n\u003cli\u003eHandcrafted by skilled Indian artisans\u003c\/li\u003e\n\u003cli\u003eSoft, warm, and comfortable underfoot\u003c\/li\u003e\n\u003cli\u003eSuitable for neutral and contemporary interiors\u003c\/li\u003e\n\u003cli\u003eCustom colours and bespoke sizes available\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Rug \u0026 Carpets","offers":[{"title":"2x6","offer_id":51221444657377,"sku":"RC-0094-2x6","price":2097.0,"currency_code":"INR","in_stock":true},{"title":"2x8","offer_id":51221444690145,"sku":"RC-0094-2x8","price":2697.0,"currency_code":"INR","in_stock":true},{"title":"3x5","offer_id":51221444722913,"sku":"RC-0094-3x5","price":2497.0,"currency_code":"INR","in_stock":true},{"title":"3x6","offer_id":51221444755681,"sku":"RC-0094-3x6","price":2997.0,"currency_code":"INR","in_stock":true},{"title":"4x6","offer_id":51221444788449,"sku":"RC-0094-4x6","price":10799.0,"currency_code":"INR","in_stock":true},{"title":"5x7","offer_id":51221444821217,"sku":"RC-0094-5x7","price":15749.0,"currency_code":"INR","in_stock":true},{"title":"5x8","offer_id":51221444853985,"sku":"RC-0094-5x8","price":17999.0,"currency_code":"INR","in_stock":true},{"title":"6x8","offer_id":51221444886753,"sku":"RC-0094-6x8","price":7997.0,"currency_code":"INR","in_stock":true},{"title":"6x9","offer_id":51221444919521,"sku":"RC-0094-6x9","price":24299.0,"currency_code":"INR","in_stock":true},{"title":"7x10","offer_id":51221444952289,"sku":"RC-0094-7x10","price":31499.0,"currency_code":"INR","in_stock":true},{"title":"8x10","offer_id":51221444985057,"sku":"RC-0094-8x10","price":35999.0,"currency_code":"INR","in_stock":true},{"title":"8x11","offer_id":51221445017825,"sku":"RC-0094-8x11","price":39599.0,"currency_code":"INR","in_stock":true},{"title":"9x12","offer_id":51221445050593,"sku":"RC-0094-9x12","price":48599.0,"currency_code":"INR","in_stock":true},{"title":"10x13","offer_id":51221445083361,"sku":"RC-0094-10x13","price":21597.0,"currency_code":"INR","in_stock":true},{"title":"12x15","offer_id":51221445116129,"sku":"RC-0094-12x15","price":29997.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0863\/9843\/5553\/files\/71MCiVA2-fL._AC_SL1500.jpg?v=1793287525","url":"https:\/\/rugandcarpets.com\/products\/aurevane-plush-soft-plush-shaggy","provider":"Rug \u0026 Carpets","version":"1.0","type":"link"}