{"product_id":"auravex-plush-soft-plush-shaggy","title":"Auravex Plush Soft Plush Shaggy","description":"\u003cp\u003eAuravex is a luxury shaggy rug handcrafted from premium New Zealand wool. Inspired by bold architectural geometry, it features striking chevron formations layered in golden mustard, charcoal grey, silver grey, and soft ivory, creating a dynamic sense of depth and movement. Its plush high-pile texture offers exceptional softness and warmth while making a sophisticated statement in contemporary living rooms, bedrooms, offices, and modern interiors.\u003c\/p\u003e\n\u003ch2\u003eAuravex Luxury Geometric Shaggy Rug\u003c\/h2\u003e\n\n\u003cp\u003eThe \u003cstrong\u003eAuravex Luxury Geometric Shaggy Rug\u003c\/strong\u003e is a bold expression of contemporary design, combining architectural precision with luxurious comfort. Its striking chevron-inspired composition features layered angular bands in rich golden mustard, charcoal grey, silver grey, and soft ivory, creating an energetic visual rhythm that instantly elevates modern interiors. The dramatic geometric layout is softened by its plush shaggy texture, making Auravex both a designer statement and an inviting everyday luxury.\u003c\/p\u003e\n\n\u003cp\u003eExpertly handcrafted by skilled artisans using \u003cstrong\u003epremium New Zealand wool\u003c\/strong\u003e, Auravex features a luxurious \u003cstrong\u003e35–40 mm high shaggy pile\u003c\/strong\u003e that delivers exceptional softness, remarkable resilience, and long-lasting durability. The dense wool fibres naturally insulate against cold floors, absorb everyday noise, and provide cloud-like comfort while maintaining their rich appearance for years.\u003c\/p\u003e\n\n\u003ch2\u003eInspired by Contemporary Architectural Geometry\u003c\/h2\u003e\n\n\u003cp\u003eAuravex draws inspiration from bold architectural forms where clean lines intersect to create movement, balance, and depth. The oversized chevron pattern introduces dynamic visual energy, while the carefully layered colour bands create dimension and sophistication without overwhelming the space.\u003c\/p\u003e\n\n\u003cp\u003eThe result is a luxurious geometric rug that serves as a stunning focal point for contemporary homes, modern apartments, and designer interiors.\u003c\/p\u003e\n\n\u003ch2\u003ePremium High-Pile Shaggy Craftsmanship\u003c\/h2\u003e\n\n\u003cp\u003eEach Auravex rug is individually handcrafted by experienced Indian artisans using premium New Zealand wool. Its \u003cstrong\u003e35–40 mm luxurious shaggy pile\u003c\/strong\u003e provides exceptional cushioning, rich texture, and outstanding durability. Every geometric section is carefully hand tufted to ensure crisp pattern definition while preserving the plush softness expected from premium shaggy rugs.\u003c\/p\u003e\n\n\u003cp\u003eNatural wool fibres regulate indoor temperature, minimize sound, resist everyday wear, and retain their luxurious appearance through years of regular use.\u003c\/p\u003e\n\n\u003ch2\u003eBold Contemporary Colour Palette\u003c\/h2\u003e\n\n\u003cp\u003eAuravex showcases a sophisticated designer palette that creates warmth and striking visual contrast.\u003c\/p\u003e\n\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eGolden Mustard\u003c\/strong\u003e adds warmth, vibrancy, and contemporary character.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCharcoal Grey\u003c\/strong\u003e introduces depth and architectural elegance.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSilver Grey\u003c\/strong\u003e creates balance and modern refinement.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSoft Ivory\u003c\/strong\u003e brightens the composition with clean contrast.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eThe versatile palette complements walnut flooring, modern furniture, industrial interiors, Scandinavian décor, luxury apartments, and contemporary living spaces.\u003c\/p\u003e\n\n\u003ch2\u003eInterior Styling Inspiration\u003c\/h2\u003e\n\n\u003cp\u003eAuravex complements contemporary, modern, industrial, Scandinavian, minimalist, and transitional interiors. Its bold geometric composition creates a dramatic focal point while the luxurious shaggy pile adds warmth, softness, and exceptional comfort.\u003c\/p\u003e\n\n\u003cp\u003ePerfect for:\u003c\/p\u003e\n\n\u003cul\u003e\n\u003cli\u003eLiving Rooms\u003c\/li\u003e\n\u003cli\u003eMaster Bedrooms\u003c\/li\u003e\n\u003cli\u003eHome Offices\u003c\/li\u003e\n\u003cli\u003eEntertainment Rooms\u003c\/li\u003e\n\u003cli\u003eLuxury Apartments\u003c\/li\u003e\n\u003cli\u003eDesigner Lofts\u003c\/li\u003e\n\u003cli\u003eBoutique Hotels\u003c\/li\u003e\n\u003cli\u003eModern Lounge Areas\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch2\u003eDesigned for Everyday Luxury\u003c\/h2\u003e\n\n\u003cp\u003eThe premium New Zealand wool combined with its luxurious \u003cstrong\u003e35–40 mm shaggy pile\u003c\/strong\u003e provides exceptional comfort beneath every step. Wool naturally regulates temperature, minimizes noise, and offers remarkable durability, allowing Auravex to remain soft, elegant, and inviting through years of everyday living.\u003c\/p\u003e\n\n\u003ch2\u003eCare Instructions\u003c\/h2\u003e\n\n\u003cul\u003e\n\u003cli\u003eVacuum regularly using suction-only settings without a rotating brush.\u003c\/li\u003e\n\u003cli\u003eRotate periodically for even wear.\u003c\/li\u003e\n\u003cli\u003eBlot spills immediately using a clean white cloth.\u003c\/li\u003e\n\u003cli\u003eAvoid harsh chemical cleaners.\u003c\/li\u003e\n\u003cli\u003eProfessional wool rug cleaning is recommended when necessary.\u003c\/li\u003e\n\u003cli\u003eUse a premium rug pad for enhanced stability and comfort.\u003c\/li\u003e\n\u003cli\u003eAvoid prolonged exposure to direct sunlight.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch2\u003eCustomization\u003c\/h2\u003e\n\n\u003cp\u003eEvery Auravex rug is handcrafted to order and available in bespoke colours, pile heights, and custom dimensions. Standard sizes include \u003cstrong\u003e4x6, 5x5, 5x7, 5x8, 6x6, 6x9, 7x7, 7x10, 8x8, 8x10, 8x11, 9x9, 9x12, 10x10, 10x13, and 12x15 feet\u003c\/strong\u003e. Rug \u0026amp; Carpets also offers complete customization for residential, hospitality, commercial, and interior design projects worldwide.\u003c\/p\u003e\n\n\u003ch2\u003eWhy Choose Auravex?\u003c\/h2\u003e\n\n\u003cul\u003e\n\u003cli\u003ePremium New Zealand wool construction\u003c\/li\u003e\n\u003cli\u003eLuxurious 35–40 mm high shaggy pile\u003c\/li\u003e\n\u003cli\u003eBold architectural geometric design\u003c\/li\u003e\n\u003cli\u003eElegant golden mustard, charcoal, silver grey, and ivory palette\u003c\/li\u003e\n\u003cli\u003eHandcrafted by skilled Indian artisans\u003c\/li\u003e\n\u003cli\u003eSoft, durable, and naturally insulating\u003c\/li\u003e\n\u003cli\u003eAvailable in custom colours and bespoke sizes\u003c\/li\u003e\n\u003cli\u003eWorldwide shipping\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch2\u003eExplore Related Rugs\u003c\/h2\u003e\n\n\u003cul\u003e\n\u003cli\u003eBrowse Shaggy Carpets\u003c\/li\u003e\n\u003cli\u003eBrowse Modern Carpets\u003c\/li\u003e\n\u003cli\u003eDesign Your Custom Rug\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch2\u003eLearn More About Premium Wool Rugs\u003c\/h2\u003e\n\n\u003cp\u003eLearn about the sustainability and natural performance of wool through the \u003ca href=\"https:\/\/www.campaignforwool.org\/\" target=\"_blank\" rel=\"noopener\"\u003eCampaign for Wool\u003c\/a\u003e. For expert wool rug care recommendations, visit the \u003ca href=\"https:\/\/www.woolsafe.org\/\" target=\"_blank\" rel=\"noopener\"\u003eWoolsafe Organization\u003c\/a\u003e, an internationally recognised authority on handcrafted wool rug maintenance.\u003c\/p\u003e","brand":"Rug \u0026 Carpets","offers":[{"title":"2x6","offer_id":51221454553313,"sku":"RC-0114-2x6","price":2097.0,"currency_code":"INR","in_stock":true},{"title":"2x8","offer_id":51221454586081,"sku":"RC-0114-2x8","price":2697.0,"currency_code":"INR","in_stock":true},{"title":"3x5","offer_id":51221454618849,"sku":"RC-0114-3x5","price":2497.0,"currency_code":"INR","in_stock":true},{"title":"3x6","offer_id":51221454651617,"sku":"RC-0114-3x6","price":2997.0,"currency_code":"INR","in_stock":true},{"title":"4x6","offer_id":51221454684385,"sku":"RC-0114-4x6","price":10799.0,"currency_code":"INR","in_stock":true},{"title":"5x7","offer_id":51221454717153,"sku":"RC-0114-5x7","price":15749.0,"currency_code":"INR","in_stock":true},{"title":"5x8","offer_id":51221454749921,"sku":"RC-0114-5x8","price":17999.0,"currency_code":"INR","in_stock":true},{"title":"6x8","offer_id":51221454782689,"sku":"RC-0114-6x8","price":7997.0,"currency_code":"INR","in_stock":true},{"title":"6x9","offer_id":51221454815457,"sku":"RC-0114-6x9","price":24299.0,"currency_code":"INR","in_stock":true},{"title":"7x10","offer_id":51221454848225,"sku":"RC-0114-7x10","price":31499.0,"currency_code":"INR","in_stock":true},{"title":"8x10","offer_id":51221454880993,"sku":"RC-0114-8x10","price":35999.0,"currency_code":"INR","in_stock":true},{"title":"8x11","offer_id":51221454913761,"sku":"RC-0114-8x11","price":39599.0,"currency_code":"INR","in_stock":true},{"title":"9x12","offer_id":51221454946529,"sku":"RC-0114-9x12","price":48599.0,"currency_code":"INR","in_stock":true},{"title":"12x15","offer_id":51221454979297,"sku":"RC-0114-12x15","price":29997.0,"currency_code":"INR","in_stock":true},{"title":"10x13","offer_id":51221455012065,"sku":"RC-0114-10x13","price":21597.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0863\/9843\/5553\/files\/il_794xN.2964006005_d3h1.jpg?v=1793287554","url":"https:\/\/rugandcarpets.com\/products\/auravex-plush-soft-plush-shaggy","provider":"Rug \u0026 Carpets","version":"1.0","type":"link"}